marketing sherpa Archives

8 Tips on Generating High Quality B-to-B Leads

December 10, 2014
| Marketing Tips, Marketing Tools, Traditional Marketing
| 0

Let's face it, in your world qualified leads are or should be the holy grail of marketing. According to a report by Marketing Sherpa 78% of B2B marketers biggest challenge is generating qualified leadsread more >

Lack of Resources is Biggest Challenge for B2B Marketers

November 3, 2011
| Marketing Trends, Social Marketing, Traditional Marketing
| 0

I don't know who said it but it's a timeless truth. With the soft economy over the past few years and downsizing of staffs, the overall business climate has changed. Marketing departments are being asked to do more with less.read more >

Social Media: Who Uses It and Why?

August 26, 2009
| Marketing Trends, Social Marketing
| 0

Would it surprise you to learn that the biggest gains in who's using social media are among older users? According to a report in eMarketer, "consumer internet barometer" U.S. internet users who visited a social site in the 2nd quarter of '09 rose 16% over last year. The most popular sites in order were: Facebook, MySpace, LinkedIn and Twitter.read more >

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