What’s your Unique Selling Proposition to the Professional Tradesman?

I recently read an article by Mark Buckshon from Construction Marketing Ideas where he was talking about how contractors need to identify what makes them different from all the rest .It got me to thinking about farther up the food chain ( manufacturers) and how they all have hard time differentiating themselves.How many times have you heard the following:read more >

Are you Considered a “Trusted Authority” in Contractors’ Minds?

We all want to be recognized as leaders in our respective fields, and in today's world, the current mantra is to be that "Trusted Authority." To be a recognized leader in your field is not an overnight sensation. It takes time and you need to deliver more than bells and whistles.read more >
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