Considerations When Marketing Disruptive Technologies in Construction and Manufacturing

by Michelle Laurey, guest blogger The construction and manufacturing industries are enormous engines driving any economy. For instance, in the U.S., the construction industry employs more than 7 million individuals and generates more than $1.3 trillion. On the other hand, manufacturers in the U.S. are responsible for 11.39% of the economy’s total output. They employ 8.51% of the total available workforce, and their overall output exceeds $2.3 trillion. As a result, any changes that occur in those two major industries have far-reaching consequences on the economy as a whole. Therefore, there are certain things you need to consider when you market disruptive technologies in those fields. The Evolution of These Industries Any industry changes in one of four ways: Progressive change Intermediating change Creative change Radical change, which is also known as disruptive change. The change you aim to bring about falls into the final category, but it helps to be aware of how your target industries have evolved in all four of the above categories. The Evolution of the Construction Industry  The construction industry is relatively new to disruptive change. Over the past few centuries, it has mostly witnessed minor progressive changes. Engineers in the early twentieth century were relatively similar to those from the preceding centuries. They drew plans by hand, used analog surveying equipment, and planned out projects using physical files and dossiers. It was only over the past two decades that radical changes have occurred. Today, engineers use advanced programs like AutoCAD and Revit to produce computer-aided designs, and almost every construction company worth its salt uses construction management software. What’s more, the construction industry is on the cusp of even more disruption. For instance, BIM software is changing the game, providing engineers with clear 3D models. Modular manufacturing and prefabrication construction enable engineers to build…read more >

Help Impact the Future of Manufacturing: 2020 Ohio Manufacturing Survey

Today we have a guest post from MAGNET (The Manufacturing and Growth Advocacy Network) organization that has a mission for helping manufacturers grow and compete in Northeast Ohio, especially the 98% of startup to medium-sized manufacturers that drive our economy. MAGNET rolls up its sleeves to provide hands-on support ranging from new product design to operations and brings education and business together to create tomorrow’s manufacturers.  MAGNET needs your help. By taking 20 minutes to complete its survey before the end of the year, you can help impact future legislative decisions, offerings and services, as well as use the survey results to help your own organization. At MAGNET, we’re inspired to drive regional impact by supporting small- to medium-sized manufacturing companies in areas of product design and development, process innovation and automation, operational excellence and engagement, and more.  But for us to supply you with the right services at MAGNET, it’s imperative that we gain insight into the current Northeast Ohio manufacturing landscape. That’s where the survey comes in. About the Ohio Manufacturing Survey This year’s survey is your opportunity to impact how key stakeholders across manufacturing make decisions for our industry’s future. By giving us 20 minutes of your time, you can: Impact how legislators and key stakeholders make future decisions Shape the offerings and services of manufacturing support organizations Use the results to benchmark how you compare to other Ohio manufacturers And as a thank you for your time and responses, you’ll get the following upon submission: Your choice of any one of 12 different business books FREE admission to one of our report rollout events—Cleveland, Akron, or Canton in February 2020 $5 to Harvest for Hunger donation made by our sponsors for every response The survey deadline is December 31, 2019. This survey is limited to businesses that produce physical goods, with production…read more >