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manufacturing day

Manufacturing Day: Open Doors, Open Minds

by | Oct 18, 2018 | Manufacturing, Tradesmen Insights

by Chris Ilcin, Account Superintendent

Inspiring the next generation of manufacturers.

We were going to do a big wrap-up of all the Manufacturing Day 2018 events our clients, partners and friends hosted, but this video from the National Association of Manufacturers does a better job than we could.

 

 

Please make sure you share. And start prepping now for Manufacturing Day 2019!

 

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I Rode My Motorcycle Across the United States to Visit America’s Manufacturers. Here’s What I Learned.

by | Sep 18, 2018 | Manufacturing, Tradesmen Insights

by Chris Ilcin, Account Superintendent

As anyone concerned with problem-solving can attest, sometimes a different perspective can make a world of difference. That’s what makes this project from David Bohrer so amazing. A former White House photographer, he set out from Washington to Milwaukee on behalf of National Association of Manufacturers to document the state of manufacturing in advance of Manufacturing Day.

What he found was opportunity, innovation and dedication. Read more, and see some great photography in his post.

 

 

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How to Score Big This Manufacturing Day

by | May 16, 2017 | Events/Trade Shows

By Chris Ilcin, Account Superintendent, Sonnhalter

It may seem like Manufacturing Day (first Friday of October) is still far off on the horizon, but the time to plan is now. With schools getting ready to take their summer breaks, you should contact them now in order to make sure your company is ready to highlight the great careers available in modern manufacturing and the trades.

And while the official Manufacturing Day site has great tools to help you plan and promote your event, a panicked phone call I got on Friday gave me another idea to share.

Image via RCB Flickr

Fortunately the panicked call wasn’t from a client, and wasn’t an actual “emergency.” Nope, it was my introduction to the latest craze sweeping schools across the country: Fidget Spinners (more…)

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Host a Successful Manufacturing Day Event

by | Aug 7, 2014 | Public Relations

By Rachel Kerstetter, PR Engineer

What are you doing October 3rd?

I hope your answer is hosting (or attending) a Manufacturing Day (MFG Day) event.

Not sure what MFG Day is? Here’s the short answer:

MFG Day, started in 2012, addresses common misconceptions about manufacturing by giving manufacturers the opportunity to open their doors and show, through a coordinated effort, what manufacturing really is and what it isn’t. Manufacturers can address the skilled labor shortage, connect with future generations, take charge of the public image of manufacturing and ensure the ongoing prosperity of the whole industry.

For the long answer, visit MFGDay.com.

If you’re planning to host an event for MFG Day in October, here are some tips for making it successful:

  1. Set goals for your event. Do you want to improve your image in the community? Do you need to recruit new talent? Do you want to contribute to changing the image of manufacturing? Figure out what you want to accomplish with your event and then create your plan.
  2. Identify your target audience(s). Based on the needs of your organization, some potential audiences to invite include local technical school and high school administration, faculty and students; local and regional politicians; local and trade media; family and friends of your employees and/or the local community as a whole.
  3. Put together a simple agenda. Include time to introduce your company and tailor your event to the audience that you’re inviting.
  4. Plan informative and interactive activities. Facility tours, brief presentations on different roles and Q&A sessions are easy to arrange and are effective.
  5. Promote your event. Be sure to list your event with mfgday.com, use your network to promote, and personally invite your target audience and promote your event through your existing channels including on your website and social media.

October 3 might not be a good date for your company. No problem! Pick a day that works for you and invite the people you want to reach to an event or open house and talk to them.

The manufacturing sector still faces a myriad of misconceptions. Initiatives like MFG Day provide a great opportunity to dispel myths and shed some light on what the industry is really like.

Whether or not you have a successful event on October 3 (or another day) depends on your goals.

I had the opportunity to write a story on a highly successful MFG Day event that was planned on very short notice. Check out Production Machining Magazine to see what a successful MFG Day event looked like for Thuro Metal Products.

What are you doing October 3rd? Save the date for MFG Day!

 

 

 

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