LinkedIn Groups: Your Blog Away From Blog

By Chris Ilcin, Account Superintendent, Sonnhalter According to a recent survey from The Content Marketing Institute 89% of B2B Marketers use LinkedIn as a way to distribute content. But if a potential customer isn’t already following you, all you’re doing by posting it to your company page is having a closed conversation with friends. While that’s good for strengthening relationships, it’s not an effective strategy for growing business, brand or thought leadership in your industry. So, short of requiring all employees to share everything you post, what’s a marketer to do? Join Groups. If you’re not familiar with them, LinkedIn Groups are smaller "communities within the larger LinkedIn community where people and companies can connect by shared interest rather than work or personal connections." The advantage here is that instead of waiting for people to find you or your company, you can use your industry, process or other qualities to go out and find them. How do you find the right group, and what do you do once you’ve found them? A lot of things you’re already doing. 12124read more >

LinkedIn Still the Top Performer for B-to-B

I don't know about you, but LinkedIn continues to be a top performer for me and my blog posts. The top referrer is search engines, but LinkedIn is a strong second and Twitter is third for getting the right eyes on my blog.read more >

Are You Getting Your Sales Force Involved in Social Media?

Let's face it, your sales forces are in the trenches every day solving customers problems. Chances are other folks are having similar problems. Why shouldn't you share those solutions with other customers and potential new ones? Don't overlook one of your best resources for great content-your sales force.read more >

Tips on Getting the Most out of SlideShare

SlideShare is gaining traction more annd more and it's not just for slides. SlideShare is averaging over 60 million views a month and that means great traction for your SEO and you can target buyers/influencers via tags and channels (customize content).read more >

LinkedIn: Are You Missing a Golden Opportunity to Network?

If you're not on LinkedIn you should be, and if you are, when was the last time you updated your page? Did you set goals when you first went on but as time has passed you kind of let it slip a little? You and 120 million of your possible friends are on this site. How many are you connected with? Let's review some basics and make sure we're all on track. read more >

Using Social Media to Market an Event

When doing an event ,from a press conference to an open house or a new product launch, are you using social media to capitalize on it? Social is an inexpensive and cost-effective way to enhance the buzz around what you're doing. I'm not suggesting that social replace traditional methods, instead use social to enhance them.read more >
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