5 Business Growth Strategies Used By Top U.S. Companies …

by Jeff Pugel, CEO and founder, Ignition  ...And How You Can Use Them To Grow Your Business No matter what your company's specific goals are, the ultimate aim is always to achieve sustainable growth. Whether you want to increase your total number of customers, annual revenue, lead generation or overall market presence, you need an effective marketing strategy to grow your business. You can get by on referrals and passive client acquisition techniques for a while but, eventually, the industry will pass your company by if it is not growing. So, the question is, how do you achieve sustainable growth? Is there a competitive strategy being used by top U.S. companies that you can use yourself? How do you position your company so it is no longer at the mercy of fickle customer relationships and fluctuations in the market? How can you increase your market share while stimulating organic growth? The best approach is to come up with a marketing plan that incorporates a proven go-to-market strategy that top companies use to generate new leads and sales. Below are five of the best business growth strategies used by top U.S. companies to gain a competitive advantage. Define Your Company’s Ideal Buyer Profile Stop chasing unproductive leads. It is a time consuming and unprofitable use of your resources. Top U.S. companies in every industry do not waste time on leads that don’t translate to sales. There are some audiences that, no matter how skillfully you nurture them, will never be a viable option. This is why you should create a reliable profile for the type of customer that is not only likely to become a sale but also the type of customer that is a good fit for your company’s services. Stop concerning yourself with how you can attract the highest…read more >