Do B-to-B Buyers Trust Your Website?

Interesting question isn't it? I think everyone thinks because they built one, everyone will like and trust what you have up there. I recently read an article from the Content Marketing Institute written by Dianna Huff entitled -Why do 55% of potential B2B buyers might not trust your website that highlights some interesting findings. These findings were from a KoMarketing Associates usability report and are worth discussing. The key in a B to B relationship that trust and credibility be established up front. The more transparent you are the better read more >