Why You Should Have a Trade/Vocational School Marketing Plan
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
With the shortage of skilled workers today, the trade/vocational schools are making a comeback and there’s a great opportunity for you to do some grass-roots marketing to future tradesmen.
Many leading brands come to mind (Ridgid and Klein Tools) that have been built by using these schools as a starting point to get their tools in the hands of future users.