jason falls Archives

Are You a Strategic or Tactical Thinker?

February 10, 2015
| Marketing Tools, Social Marketing, Traditional Marketing
| 0

Strategic or Tactical which is more important? It takes both to ensure a comprehensive marketing program. Most of us have no problem doing tactics since we can list the tasks and check them off. Strategic thinking is another matter. It really sets the tone from which the tactic are identified and then implemented.read more >

It’s All About Business: A Straight Shooting Book on Social Media

November 29, 2011
| Marketing Tips, Marketing Tools, Social Marketing
| 0

No Bullshit Social Media by Jason Falls and Erik Deckers is true to its title. They take the mystery out of it and explain in a no-nonsense way how to get the most out of Social if indeed you jump in. And it's about the ultimate goal-driving business.read more >

Generate Qualified Leads Using LinkedIn Answers

August 10, 2010
| Uncategorized
| 0

I recently read a post by Jason Falls, How to Make LinkedIn Answers part of your Routine, that showed me yet another way to generate both thought leadership and leads. Under the "More" button at the top of your home page is where you'll find the Answers tab. There are several industry categories you can choose to follow. Since I use Google Reader, I subscribed to the appropriate categories and had them sent to my reader via an RSS feed. I also created a folder called LinkedIn Answers.read more >

80% of Visitors to Your Blog are First-Timers!

April 28, 2010
| Marketing Tips, Marketing Trends, Social Marketing
| 0

Those of us who have been blogging for sometime may be under the assumption that once someone finds our blog they become a groupie and read every one of our posts. Well here's a wake up call. Would you believe that 80% of the people who come to your site are first-timers? This is true for most bloggers. Even the big boys like Jay Bear and Jason Falls have 65% plus who come to their sites for the first time. read more >

B-to-B Marketers: What Type of Twitterer Are You?

March 3, 2010
| Social Marketing, Twitter
| 0

People use Twitter for different reasons. From a B-to-B perspective, why do you? For those of us who are trying to use Twitter as a marketing tool, you normally have a reason for using it. Twitter is a conversational platform. What kinds of conversations are you having?read more >

4 Areas Of Expertise To Ensure Social Media Success for B to B Marketers

December 30, 2009
| Marketing Tips, Social Marketing
| 0

We all want to do our best when it comes to social media, and I find I'm always looking for suggestions and processes that can help me improve my end product. One of the ways I stay in touch and hopefully ahead of the curve is to follow industry leaders. Their insight and expertise is very valuable to me. One such leader is Jason Falls who has a blog called Social Media Explorer.read more >

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