Branding: When’s the Last Time You Looked at Yours?

Branding is about your whole organization, from the way you answer the phones, to the attitudes of your CSRs. It's about a culture, things that are out of the control of the marketing department. Yes, marketing can control the look and feel of promotional materials, but once we've hooked a prospect, what happens when they contact the company and actually talk to a human being?read more >