Marketing Minute: Should Your Company Consider an Influencer Program?

Influencers are becoming increasingly popular among consumer brands, but have you thought about it for B2T (business-to-trades) companies? Join Matt Sonnhalter as he discusses the questions you should ask yourself before starting an influencer program. He outlines three things to consider – social media, products that are conducive to good influencer content and an e-commerce presence. https://www.youtube.com/watch?v=N6SuCkTQBwA   To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover.read more >
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