Marketing Minute: Preparing for a 2021 Without In-Person Events

While we wait for the return of trade shows and other in-person events, join Matt Sonnhalter for a Marketing Minute to learn about some of the ways your company can utilize the latest digital technology to effectively reach your customers, distributors and employees in 2021. He outlines three tactics to consider--social media, virtual training and webinars--and offers some tips for success when using virtual platforms.   To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover.  read more >

Ways to Make up for Cancelled Trade Shows and Missed Opportunities

by Lisa Michaels, guest columnist If your company has recently missed an opportunity due to a trade show cancellation or the postponement of another event, it can have a significant effect on your bottom line. This is especially true for manufacturers who market products and services to construction, industrial or similar markets. Trade shows are a huge opportunity to promote your company, connect with potential clients, do demonstrations and network for referral opportunities. Therefore, if you miss one, you need a way to make up for the loss of revenue and business benefits. In this article, we will discuss several ways to do damage control for these missed opportunities. With these strategies, you can turn a bad situation into something that helps your company grow instead. Without further ado, let’s get started: Deploy Your Sales Reps When a business event gets cancelled, many potential clients that you were going to meet are now disengaged. You should get your sales reps to reconnect with these companies and attempt to maintain the relationship and gain new sales deals. Here are some ways you can do that: 15880read more >