A Picture Is Now Worth Far More Than A Thousand Words

by Rosemarie Ascherl-Lenhard, PR Foreman Images make everything better. It's no secret that we are immersed in the "Age of Visual" culture, with cameras in everyone's back pocket and with more than 2.5 billion camera phones in use, photos are becoming the "universal language." If you’ve been paying attention to marketing and social media trends over the past several years, you know that the entire internet is becoming more visual. In fact, a picture might be worth far more than a thousand words now. Shifts in the social media world are putting bigger emphasis on using high-quality photos in content. It should also be no surprise that the fastest growing social media networks are Instagram and Facebook. Adding images to your content could be a lot more important than you might think. According to Jeff Bullas’ blog post 6 Powerful Reasons Why You Should Include Images in Your Marketing, images encourage people to engage with your content. Thinking about your own news browsing habits, you have to admit that you are more likely to click on an article that has an intriguing image. Jeff shared some interesting stats, including: Articles with images get 94% more total views Including photos or videos with press releases increases views by more than 45% Facebook engagement rates for photos are 37% higher than plain text In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product In an online store, customers think that the quality of a product's image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%) Read the rest of his blog post for some tips on integrating photos into your content.read more >

They Really Are Worth a Thousand Words

By Chris Ilcin, Account Superintendent, Sonnhalter Use images on your website to de-clutter, increase SEO and tell a better story. One of the biggest pitfalls in manufacturers' websites (and trade shows, and product literature and more) is the overriding desire to SAY TOO MUCH. And it’s easy to see why. Most manufacturing companies are led by Engineering or Sales. Both of these disciplines are highly verbal. You want to talk about how great a new process or product is in order to show the leap you’ve made in innovation. You want to make sure the customer has all the information in order to close the deal. The problem becomes that marketing, and effective electronic communications, are becoming increasingly visual. Part of it is screen size. More than half of all internet use is by devices other than computers, the vast majority of which have screens smaller than a laptop. And some of it is just the pace and speed at which web browsers now expect information to be presented to them in the instant search era we live in. So, it’s imperative to get your value proposition across in less time than it will take someone to hit the back button and open the next search result. 12049read more >