heide cohen Archives

Do You Know How Tradesmen Make Their Purchasing Decisions?

March 25, 2015
| Marketing Tips, Marketing Tools, Social Marketing, Traditional Marketing
| 0

For a major new purchase, do you think a contractor or tradesman just walks into a distributor and asks what's new, and then just buys it? Of course not. The point is, the contractor has done lots of research long before they identify themselves to you as a potential sale.read more >

When is Enough Content Enough?

March 17, 2015
| Marketing Tips, Social Marketing
| 0

As marketers, we're all trying to do more with less which begs the question, when is enough enough? Or should the question be quality vs. quantity? I'm of the opinion that good content is better than more content and that we should be focusing on where it's being targeted.read more >

Are you using SlideShare to Generate Leads from Tradesman?

March 11, 2015
| Marketing Tips, Marketing Tools, Marketing Trends, Social Marketing
| 0

SlideShare is probably the most overlooked social media tool. Close to 70 million visitors a month second only to YouTube is nothing to sneeze at. SlideShare was purchased by LinkedIn a few years ago which allows both platforms to work seamlessly together which is good news for you.read more >

Are You Leveraging Social Media Across Your Manufacturing Business?

September 10, 2014
| Marketing Tips, Public Relations, Social Marketing
| 0

There are all kinds of buzz words out there integrated marketing, 360 degree marketing, etc. They all have the same goal in mind and that is to take your marketing message and share it across all methods of communication. Place you customer in the center of your efforts and then deliver your information in various ways so they can get it in the format they prefer.read more >

Manufacturers: Why Are You Using Content Marketing?

February 18, 2014
| Marketing Tips, Social Marketing, Traditional Marketing
| 0

I just saw a stat this week that over 90 percent of B-to-B companies are now using content marketing. I wonder if you asked them why, what the answer would be. Hopefully it's not because everyone else is using it! If you're using content, you know how much time it takes you and your team to develop and place good content.read more >

Content Marketing: How Will It Affect You in 2014?

January 21, 2014
| Marketing Trends, Social Marketing, Traditional Marketing
| 0

Content marketing is becoming more of a focus with all of us, and for it to be effective like any other tool, you need to have a plan and strategy. Content can be developed in many forms and this can be an overwhelming task, all the more reason to have a plan. read more >

Manufacturers: Benefits of Using Social Media

July 10, 2013
| Marketing Tips, Marketing Tools, Social Marketing
| 0

I'm not saying you have to active in every venue, but in the B-to-B world there are certain elements like YouTube, SlideShare, LinkedIn. I'm also not saying that social media will be that silver bullet that will have customers lining up to buy your products. I will say that you probably won't sell anything from being on social media. Then why waste your time?read more >

What are You Doing to Ensure Your Content is Being Read?

January 16, 2013
| Marketing Tips, Social Marketing, Traditional Marketing
| 0

You may have some of the best content in the world, but if no one reads it, what's the point? I recently read a post by HeidI Cohen, 13 ways to maximize content marketing effectiveness that got me to thinking about getting back to the basics and making the effort of writing posts to pay off.read more >

What Are You Doing to Ensure Your Content Marketing is Selling for You?

December 4, 2012
| Marketing Tips, Social Marketing, Traditional Marketing
| 0

Content Marketing is developing useful information to various questions a potential customer might have about your product or application. When someone goes to Google and types in a question, hopefully you already have an answer waiting on page 1 of the search results. If not, you'll be missing a big opportunity.read more >

Branding: When’s the Last Time You Looked at Yours?

October 24, 2012
| Marketing Tips, Social Marketing, Traditional Marketing
| 0

Branding is about your whole organization, from the way you answer the phones, to the attitudes of your CSRs. It's about a culture, things that are out of the control of the marketing department. Yes, marketing can control the look and feel of promotional materials, but once we've hooked a prospect, what happens when they contact the company and actually talk to a human being?read more >

How Are You Keeping Your Social Media on Track?

September 26, 2012
| Marketing Tips, Social Marketing
| 0

As you get more invloved in social media you need ways to manage all your activities.Social media can and is time consuming and you really need a plan to help you manage your time and resources.read more >

Ways to Optimize Your Blog for Professional Tradesmen

July 2, 2012
| Marketing Tips, Social Marketing, Traditional Marketing
| 0

For those of us who write blogs, we do it with the sole purpose of sharing insights and tips that hopefully make your job easier. Our biggest challenge once the killer content is written is to make sure as many eyes as possible see it.read more >

Marketing Tips to Utilize Twitter

December 6, 2011
| Marketing Tips, Social Marketing
| 1

Twitter isn't about you, it's about sharing relevant information with those that follow you. The more relevant the content, the better chance of you building your base of loyal followers. I use Twitter strictly for business, so everything I put out has something to do with issues that I think affect my followers. read more >

What’s Your Social Media Program Costing You?

July 26, 2011
| Marketing Tips, Social Marketing
| 0

I'm amazed by people who say social media is free! Obviously they haven't dove into it or they don't value their time or the time that others invest. While outside costs are minimal usually compared to traditional marketing campaigns, what it lacks in outside costs it makes up with internal costs.read more >

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