harris interactive Archives

Made in America: It Still Matters!

October 27, 2010
| Marketing Trends, Traditional Marketing
| 0

Manufacturers continue to wrestle with the question - Does American-made make a difference? I think it does if you have a product that some value added and it's not considered a commodity. According to a recent by Harris Interactive, made in America does boost purchase appeal.read more >

B-to-B Marketers: Why You Should Embrace Social Media

June 3, 2009
| Marketing Trends, Social Marketing
| 0

Everyone's putting out stats on how one element or another of the social media landscape is doing. What does all this mean to the B-to-B marketer? It means that the world is embracing social media in one form or another. It means that Americans have not only found it, but are using it.read more >

Sonnhalter