Multi-Channel and Marketing Automation for Manufacturers: Are You Using?

Today we have a guest post from Jason Schultz, Director of Marketing for Great Lakes Integrated, a strategic partner of ours, discussing multi-channel and marketing automation for manufacturers. Multi-channel marketing coupled with marketing automation is a powerful approach for manufacturing companies. Manufacturers have a unique opportunity to create interest and trust for their products by communicating with their customers and prospects through different types of media and employing automated responses to actions they take. read more >