3 Tips on Maintaining Good Relationships with Contractors

By Matt Sonnhalter, Vision Architect, Sonnhalter The cost of acquiring a new customer can be up to five times greater than keeping an existing one.   Unless you have a unique product that no one else has, you have to compete with someone for the business, and part of that process is building good customer relationships. Contractors, for the most part, are loyal as long as your product delivers on its promises and you don’t treat them like dirt. Bottom line is, if you treat them right, they’ll be customers for life. Not only will they continue to be a customer, but they will become an advocate for your brand. Contractors talk to each other and believe me, if your product doesn’t deliver on its promises, word will spread fast. Here are three ways to cultivate strong relationships with professional tradesmen: Stay in touch. E-mail is probably the best and most cost-effective way to this. Make them feel important, even if it’s a quick e-mail to say “thanks for your business” or a follow-up note from customer service after they helped out with a problem. It will pay off long term. 14808read more >