The State of SEO In Industrial Marketing

Today, most industrial marketers understand that their company’s website entails more than a nice-looking, professional site that is informative and responsive. SEO is an important component to generate traffic to your site and shouldn’t be neglected. SEO is a constantly growing and evolving marketing tactic. Industrial marketers must optimize pages for key words and build links, and today, more than ever, make high-quality content available for improving search engine rankings. Search engines are continually changing and upgrading their algorithms, creating almost a mystique about when it comes to the best tactics to employ. GlobalSpec recently set out to find out how industrial marketers feel about SEO. It conducted a survey examining the challenges, spending and content production processes. According to the survey results of industrial marketers: 72% actively produce content for SEO purposes in their organizations 57% do not have any employees dedicated to SEO 45% expect their spending on SEO to increase over the next 12 months 19% are unsure of which SEO strategies work A summary of the results is illustrated by GlobalSpec’s “The State of SEO in Industrial Marketing” infographic. The in-depth survey is available for download here. Want more info about SEO in industrial marketing? Read blog post SEO Checklist or listen to podcast SEO in Manufacturing: 3 Things You Need To Be Doing.read more >

2010 Social Media Trends in the Industrial Sector

This is the second year that GlobalSpec has surveyed engineering, technical, industrial and manufacturing professionals on how they are using social media. You can download a free copy of the complete report here: The survey shows that for work related purposes this audience are slow adopters.This audience is largely passive in that prefer to read and watch content as apposed to create it. They are increasing in certain areas but aren't progressing as fast as the rest of the world. read more >

Manufacturers Shifting Marketing Dollars

Everyone is trying to get the most out of what they're spending this year and the manufacturing sector is no exception. With B-to-B leads from traditional sources slowing down, marketers are looking for other avenues. Many are shifting dollars to online options as they are less expensive and easily measurable.read more >

5 Highlights from Global Spec Marketing Trends Survey

They are well respected and a great source for qualified leads. During the 1st quarter of '09 they surveyed marketing executives on trends and challenges facing them for the balance of year. 555 surveys were completed. There are really no big surprises here--marketers are going to have to do more with less and online is going to be used because of accountability.read more >

Industrial Community Responds to Online Marketing

Seeing an online advertisement motivates the engineering, technical and industrial audience to take action. According to 2008 GlobalSpec Engineering Trends Survey, upon seeing an advertisement online, 87% of respondents visited the advertiser's Web site and 56% e-mailed the advertiser.read more >