LinkedIn Webinar: Best Practices to Get the Most out of this Networking Tool
I believe LinkedIn is one of the most under-utilized social media tools, and I’d like to share with you my thoughts on how you can make the most of it.
- It’s a way to stay in front of your connections on a regular basis.
- It’s a way to build thought leadership and credibility.
- It’s a way to talk to people who share the same interests that are not in your network.
The LinkedIn webinar shows the ins and outs of LinkedIn for businesses. The webinar shows manufacturers and marketers how to harness the power of this social media tool by teaching how to grow contacts, join groups and use it to promote your thought leadership and ultimately generate leads. If you are in sales, customer service or general management, LinkedIn knowledge is a must in the toolbox of business tools
The webinar will be Tuesday, July 13 at 2 PM EST. Registration is closed.
Please pass this on to business associates.
This probably doesn’t come as a surprise to most, but most Industrial Marketing budgets have been cut this year. It’s also no surprise that Mar/Com departments are still charged with bringing in leads. But what I want to warn everyone about is, don’t be focused on just the number of leads (yeah, I’m assuming that they are ROI, qualified in some manner). You need to separate the suspects from the prospects from the shoppers. Shoppers are getting ready to buy, and these are the ones that need to be identified and passed on to the sales department. There is nothing wrong with the suspects or prospects, they just need to be nurtured along and up the customer development ladder.