engagement marketing Archives

Four B-to-B Marketing Efforts That Can Improve Your Results

March 13, 2012
| Marketing Tips, Marketing Tools, Social Marketing, Traditional Marketing
| 0

As B-to-B marketers, we are concerned about demand generation as our fundamental mission with lead generation being the primary way of measuring success. Here are four ways that will help you get better results.read more >

B-to-B Marketers: Need to Embrace Engagement Marketing

April 17, 2009
| Marketing Trends
| 2

Engagement marketing allows you to have conversations with both customers and prospects over time resulting in building a strong relationship.read more >

10 Engagement Tactics That Will Help B-to-B Marketers

April 16, 2009
| Marketing Tools
| 0

Engagement tactics are about helping B-to-B marketers define a plan to get a two-way conversation going with prospects and get the most out of their social media programs.read more >

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