by tradesmeninsights | Nov 24, 2009 | Marketing Tips, Social Marketing, Traditional Marketing
20 Reasons Why Social Media Won’t Replace Email
Email marketing is still an important tool to your new business program.
The rise in popularity of social media only enhances email. The two can work powerfully together. Two excellent articles, Chris Crums, writer for WebPro News, “10 Reasons Social Media isn’t Replacing Email” and VerticalResponse CEO, Janine Popick, “10 More Reasons Why Social Media Wont Replace Email.” Chris always has great marketing insights. Janine also provides some insightful resources and practices what she preaches for both email marketing and social media. I recommend them both.
Here are their 20 reasons why social media won’t replace email:
- People still send hand-written letters.
- Nearly all sites on the web that require registration require an email address.
- Email notifies you of updates from all social networks.
- We haven’t seen any evidence yet that Google Wave really will catch on on a large scale.
- Email is universal, and social networks are not.
- There are plenty who have no interest in joining social networks.
- Email is still improving.
- Even social networks themselves recognize the importance of email.
- More social media use means more email use.
- As far as marketing is concerned, email is doing pretty well.
- Twitter and Facebook are fantastic products and companies; but that’s what they are, companies.
- Your email recipients are still going to use business email for business purposes.
- You can’t easily segment your friends and followers to do targeted marketing (through social media).
- You can’t tell who clicked on a link with some social media outlets.
- That said, you can’t tell who didn’t click on the link so you can follow up with them with a different message.
- You cannot personalize your Facebook updates.
- You cannot size your graphics or use more than one in Facebook.
- You can’t track how many clicks you got on your links in Facebook.
- You are limited to 140 characters in Twitter.
- You almost have to have separate social media accounts for your business and your personal life.
by tradesmeninsights | Jul 21, 2009 | Marketing Tips, Social Marketing, Traditional Marketing
Social media has dominated the news lately, and many marketers are considering moving out of traditional e-mail programs and focusing more on social. My advice to them is that neither one is the answer by itself, especially when it comes to reaching professional tradesmen who are slower to jump on the social bandwagon.
Social elements are just more tools marketing can use to gain attention and begin a dialog. Until social media came along, a good e-mail campaign only had their web site to fall back on for support. Social media complements e-mail efforts. B-to-B marketers who want to stay on top of their game must learn how to make them work together.
Here are 4 tips to get the best out of both worlds:
- Create ONE strategy – Create the objective and then see how each element can help you meet those objectives. By working towards one goal, you’ll be much more effective in the long run.
- Create content simultaneously – You need to make sure messages are coordinated (and are using the same voice) and are working together and not against each other. You don’t want to be duplicating content.
- Utilize sites like Facebook and LinkedIn – These and other sites allow groups to their group members. Make sure when sending messages to these groups to target your message.
- Use e-mail to give them something special whether it’s a sneak preview of a new product, a discount on a current one or some scoop about an upcoming company event or trade show activity. Then make it easy for them to share. Encourage them to share the news with their friends on LinkedIn or Facebook.
Make the most out of your marketing program by making the elements work together.
I’d like to hear what you’re doing to maximize your efforts using social and e-mails.
Here are some other posts that might be of interest to you:
7 Ways to Combine Social Media with E-mail to Reach the Professional Tradesman
Stay Up on New Trends But Don’t Forget Old Friends
by tradesmeninsights | Jun 12, 2009 | Marketing Trends, Social Marketing
A
new product is on the horizon that will have a major impact upon online communications.
Let me give you a heads up. The next big tidal wave will be made available to the general public later this year. It’s the top trending conversation on Twitter and is becoming a hot topic in the daily news cycle.
Google Wave is a new real-time communications platform. It’s one of the top Google product launches and is expected to redefine online communication. It’s being heralded as the next evolution of email.
Click Here to check out the Google Wave Developer Review
This will be an all-in-one communications tool. You only need Google Wave open to manage your Twitter, Facebook, LinkedIn, project management, email, etc. It will also replace lots of communications and can easily be embedded into your web site or blog
“(Wave) could very well be the game-changing communications tool that everyone has been waiting for.” Ben Parr, Associate Editor for Mashable
To learn more about Google Wave, check out Mashable’s Google Wave: A Complete Guide. Also be sure and sign up for Google Wave updates by clicking here
by tradesmeninsights | Jun 10, 2009 | Marketing Tools, Social Marketing, Twitter
Twittering is truly becoming one of the most important ways to share content in the social media arena. Beyond the obvious 140 characters limitation, there was no way to share images (a picture is worth a 1000 words). Since Twitter doesn’t have an application for this, third party vendors have come up with options for us that work on Twitter.
I recently read a post by Josh Catone, 5 ways to share images on Twitter, that I thought was both interesting and insightful on his part. He outlines our options and gives an overview of each of his examples. Here are some highlights of his 5 ways:
- Via a Twitter image sharing service
- Via SMS or Email
- Via Brightkite or FriendFeed
- Via Skitch
- Via an Encoded Tweet
Obviously, image sharing is the next logical step for Twitter and will probably drive more Tweets because of it.
If you’re already into images, I’d like to hear which one you prefer.
