Another Reason to Use Emails to Reach Contractors: Acquisition and Retention

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

B to B trends tend to follow retail ones and here’s one more. I’ve been a big proponent of using emails as the best way to reach the professional contractors and tradesman and here are further reasons to consider this tactic.

A recent study by email on acid reported that email marketing is going to remain a top priority for companies in 2016. Though we could have predicted this was the case, nearly three out of four companies (71.8 percent) say they are planning to spend more time on email production and more than four out of five (86.7 percent) report that they will increase email marketing budgets this year.

A great email doesn’t mean anything if you don’t have a good list to send it to. That’s why building your own list is so important. You want to have an opted-in list so you can be assured your message gets by the firewalls and junk mail boxes.

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Emails are in for 2016

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

A recent study by email on acid reported that email marketing is going to remain a top priority for companies in 2016. Though we could have predicted this was the case, nearly three out of four companies (71.8 percent) say they are planning to spend more time on email production and more than four out of five (86.7 percent) report that they will increase email marketing budgets this year.

Here’s their interesting infographic.

 

2016_EmailMarketingInsights_EmailOnAcid_Final

 

To see the infographic clearly, please click here and download a copy.

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