Take the Interview

By Rachel Kerstetter, PR Architect, Sonnhalter It’s time when we start thinking about New Year’s Resolutions. Which means we’re making plans to improve ourselves over the coming year, as well as improve our marketing efforts. Here’s a PR resolution for your organization this year: Take Every Interview. Every time you have an interview request from your local media or trade outlets, take it. One of the biggest frustrations for a public relations practitioner is turning down editorial opportunities. An editor of a trade publication that we work with regularly at Sonnhalter told me this week that one of his biggest struggles is getting companies to take advantage of editorial opportunities with the magazine. 11729read more >

6 Tips When Talking to the Media

Your knowledge about your business, your niche and your industry is a great asset to your company and that knowledge is often sought after by industry media. Interaction with the media benefits both parties. A reporter gains depth and substance to the piece they are working on and you and your company gain priceless publicity. read more >