Why Manufacturers Should Use Both Email and Social Media to Reach the Professional Tradesman

Over the past several years, marketers have been focusing more of their efforts(both time and money) on social media. Especially in the manufacturing B-to-B space, social certainly has a place to help set you up as an expert in your field of expertise, but it won't replace more traditional ways of communicating like email. read more >

Opt-in Lists: Key to Email Success

Contrary to what people might say, email marketing is still a very effective marketing tool. The key to a successful program lies in the list. If you've ever done any e-mail marketing, you know you can rent lists or have publications send out a message on your behalf. But the best lists are the home-grown ones that you nuture from within.read more >