duct tape marketing Archives

Are Your Sales and Marketing Teams Working Together to Reach the Professional Tradesman?

It may be time to reflect on ways we can do better moving forward to better identify ways to reach contractors and professional tradesman . I have found one of the biggest issues and one of the easiest ones to correct is communications between sales and marketing.read more >

Why Story Telling is So Important When Dealing with Contractors

February 10, 2016
| Marketing Tips, Marketing Tools, Traditional Marketing
| 0

I recently read a post by John Jantsch from Duct Tape Marketing, People buy stories before they buy stuff, that reminded me how true that statement was, especially when talking with contractors.read more >

Are Your Sales and Marketing Departments on the Same Page?

January 20, 2016
| Marketing Tips, Marketing Tools
| 0

As we start 2016, it may be time to reflect on ways can do better moving forward. I have found one of the biggest issues and one of the easiest ones to correct is communications between sales and marketing. Here's a post I did last year that might give you some starting points.read more >

Is Trust Part of Your Long-Term Marketing Strategy?

July 7, 2015
| Marketing Tips, Marketing Trends, Social Marketing, Traditional Marketing
| 0

In today's world, trust is a more important marketing asset than the product or service you're trying to sell. Think about that for a minute. Would you buy something off of someone you don't trust? Chances are, the answer is no.read more >

What Are You Doing to Grow Your Circle of Trust?

August 16, 2011
| Marketing Tips, Social Marketing
| 0

I just read a post by John Jantsch from Duct Tape Marketing that really hit home. He said, "Most organizations focus their attention on growing their customer base. The real focus should be on growing you circle of trust." read more >

Manufacturers: 5 Reasons Why Content is King

July 27, 2011
| Marketing Tips, Social Marketing
| 0

Sure you've heard it before that content is king, but what does that really mean? It's more than a posting on Facebook or your lates blog post. It's a long term commitiment to your brand and what it stands for. Everything you do should reflect your compnay's core points of differentiation. .read more >

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