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digital strategies for catalogs

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  • Tag: digital strategies for catalogs

Are Full Line Print Catalogs Dead?

  • May 13, 2014
  • | Marketing Trends, Social Marketing, Traditional Marketing
  • |    0
Interesting question, isn't it? Back when I started in the ad business (back in the stone ages), the full line catalog was not only your bible, but one of your largest marketing expenses. It would take months to develop, and as soon as it was printed, some items were either added or deleted from the line, thus making the catalog obsolete. Sound familiar?read more >
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