Sonnhalter Wins Multiple Silver Davey Awards

Sonnhalter wins Silver Davey Awards in the Print Campaign-B2B for Design/Print and Social Features-Best Community Building & Engagement for Social categories.  CLEVELAND – December 2020 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, won two Silver Davey Awards with its clients, General Pipe Cleaners and Kapro Tools. Sonnhalter won a Silver Davey with General Pipe Cleaners in the Print Campaign-B2B for Design/Print for General Pipe Cleaners’ new “Duotone Look and Feel” creative. Sonnhalter also won a Silver Davey with Kapro Tools in the “Social Features-Best Community Building & Engagement for Social” for the launch of Kapro’s influencer program. For the award it received in the category of Print Campaign-B2B for Design/Print, Sonnhalter wanted to give General Pipe Cleaners’ print and digital creative a completely new look and feel that felt more contemporary to today’s audience. By using a duotone, high-contrast effect, Sonnhalter was able to develop creative that felt very modern and allowed the products in their distinct orange color to pop. For the award it received in the category of Social Features-Best Community Building & Engagement for Social, Sonnhalter worked strategically in finding and pitching woodworking, DIY and contractor influencers in the U.S. and Canada who would be willing to use Kapro Tools’ products on upcoming builds and give honest opinions on the product’s features. Sonnhalter drafted personalized letters to accompany each package of Kapro product samples. Since the launch of the program in 2019, Kapro Tools’ number of Instagram followers has grown more than ten times its original number of followers, and the company has greatly increased its presence and credibility across many crucial online communities. With nearly 2,000 entries from across the U.S. and from around the world, the Davey Awards honors the finest creative work from the…read more >

Sonnhalter and Mortar Net Solutions Honored with Silver Davey Award for Integrated Campaign

Marketing communications firm wins award for integrated campaign highlighting unique moisture management solution in masonry walls. CLEVELAND – May 2017 – Sonnhalter, the leading B2T (business-to-tradesmen) marketing communications firm, received a Silver Davey Award in the 12th Annual International Davey Awards competition. Sonnhalter accepted the award in the integrated campaign category for the “H2Oh!” print ad, landing page and e-blast it developed with Mortar Net Solutions. The Davey Awards honor the finest creative work from small firms, agencies and companies worldwide. The Davey Awards are named after King David who defeated the giant Goliath with a big idea and a little rock. The story resembles what small firms do each year by deriving strength from big ideas instead of big budgets. For more than two decades, Mortar Net Solutions has provided a full line of trusted moisture management solutions that are field proven and help deliver structural integrity for years to come. The H2Oh! campaign was developed to convey the message that Mortar Net Solutions’ moisture management solutions stop moisture damage before it starts, so customers avoid the unpleasant discovery of finding cracks, corrosion and mold from water damage in their walls. “We’re excited to receive this award for a campaign that brought attention to Mortar Net Solutions’ dedication and leadership in preventing masonry wall moisture damage,” said Matt Sonnhalter, vision architect at Sonnhalter. “We really wanted to emphasize how no other company is this focused on correct moisture management for masonry and provides a solution that brings customers peace of mind in ways unique to any of its competitors.” 12602read more >