You Should Know the “Why” Before the “How” If You’re Going to Jump Into Social Media

One of the first things we talk about is the "Why" you want to participate in the social media scene. If you can't answer the Why, then the How doesn't matter. Don't get into social because you think it's cool or that this will be the "silver bullet" that will save your business. You need to treat social like any other marketing program.read more >

B-to-B Marketers Have Opportunities to Build Better Customer Relations Using Social Media

Why should B-to-B companies use Social media? Oliver Young from Forrester Research sums it up, "Marketers who embrace social media will outdistance competition, build community following and boost loyalty." Is there a better time than now to start making that impression? People are still buying things, and with budgets being tight, decisions are often made on relationships.read more >