Why is the human aspect of selling making a comeback with tradesmen?

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter No matter what you're selling, it's a relatively simple process. You have something that I want, we get together and make a deal. I've been in business for over 40 years and the selling process/cycle has apparently changed, or has it? We used to call on contractors, see what they needed, and hopefully was able to help them out by selling them something. All of this was done on a Human Level. We interacted with them, got to know their families and what they liked to do when they weren't working. Instead of trying to sell them something, we listened. I called it belly button to belly button selling. 12090read more >

Customer Service: How Are You Handling Unhappy People?

Customer service departments are usually the place where traditional issues are handled. But when it comes to social media, most don't know how to find complaints and have a process of responding in a timely manner.read more >

Do you have a B-to-B Video Strategy?

Videos can be a powerful tool for any manufacturer, but they need to be done right. You need to have a video strategy before doing your first one. Don't do them because your competitor is. Do them because what you have to say is relevant, timely and well done. Yes, people would like to be entertained a bit, but what they're really looking for in our space is a solution to a problem. read more >

Manufacturers: What Are You Doing to Maximize Your Brand?

With all the content marketing and social media options that are out there, where does a manufacturer start to ensure their brand gets noticed? What are you doing to build both your brand and your social media strategy?read more >

Are You Using Backlinks to Build Your Web Traffic?

Google optimization is based on the premise that the more people like your site the more credible it is and therefore it gets a higher ranking. Right, wrong or indifferent, that's how the game is played. So what are you doing to make sure other sites are linking back to you? read more >

How Do You Thank Someone For A Retweet?

If you're active on Twitter, you probably have gotten a "thanks for the RT." We all struggle on what's the correct etiquette for thanking someone on Twitter. Angie Schottmuller from Interactive Artisan lists the do's and don'ts of thanking someone.read more >