contracting business Archives

Podcast: Overview of Recent HVACR Week and Comfortech Show

October 12, 2011
| Marketing Trends, Traditional Marketing
| 0

I had the chance to catch up with Mike Weil, the editorial director of Contracting Business magazine. I wanted to get his views on the recent Comfortech and HVACR Week show that just ended since I was unable to attend. Mike gave an overview of attendance, the mood of contractors and what the show buzz wasread more >

B-to-B Marketers: Is Print Advertising Dead?

February 10, 2010
| Marketing Tips, Social Marketing, Traditional Marketing
| 0

With all the hype about social media, some marketers are going too far and have started ignoring traditional tools that have served them over the years, primarily PRINT. read more >

Sonnhalter