New Research Shows How Manufacturers are Using Content Marketing to Build Audiences

Guest post from Lisa Murton Beets, Research Director, Content Marketing Institute Are you delivering valuable, relevant, consistent content to your audience? If not, prepare to be ignored. There is just too much information available today, and only so much time in a day for your target audience to consume it. This is especially true for tradesmen, who spend most of their time in the field. That said, you should be delivering valuable content consistently (hopefully, to a subscribed audience via vehicles such as email newsletters), so when your prospect does need a product or service, your company is top of mind. The Content Marketing Institute (CMI) defines content marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. 13515read more >

Seven Mistakes to Avoid in your Content Strategy

Every construction company with an online presence feels the pressure to create consistent, high-quality content. When done properly, it represents a great way to generate site traffic, build brand awareness and demonstrate your expertise to the world. Every blog post, article and other piece of content you generate is an opportunity to plant seeds that could eventually blossom into a steady stream of viable leads. Are you doing it right? Here are the seven mistakes to avoid in your content strategy.read more >