Content Marketing Research for Manufacturing

A recent study published by The Content Marketing Institute identifies issues that manufacturing content marketers are facing. The B-to-B sector has always been known to be slightly behind the curve when compared to consumer goods, but the manufacturing side is even farther behind. The good news is that this sector is willing to try things, and this study shows that they are now identifying things that work and are focusing on improving them. One thing that definitely needs improving: too many manufacturing organizations are still talking about themselves instead of prioritizing their audience’s informational needs. While 51% of manufacturers regularly prioritize audience information needs, this number is quite a bit lower than the 73% of B2B North America content marketers who do. So, how can manufacturing marketers reverse this? 15314read more >

Content Marketing: More is Not Necessarily Better

Your potential audience doesn't want quantity, they want quality. So if you're trying to generate more content quicker just for the sake of having it, don't waste your time. You need to accelerate demand, not noise.read more >

What’s stopping you from developing a content marketing strategy?

So what's holding you back from writing down your content strategy? My guess is you're not sure where to start. You know that the document doesn't have to be complicated. It needs to cover some basic points for you and your team to focus on when creating content. It's also good to share with the rest of the team so everyone is on the same page.read more >

Content Strategy: Do You Have One?

Your company has a strategy. Your sales force has a strategy. Your marketing department has a strategy. Why doesn't your content have one?read more >
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