Case Studies Should Be Part of Your Content Mix

By Rosemarie Ascherl-Lenhard, Public Relations Foreman, Sonnhalter

The terms “case study” and “testimonial” are sometimes used interchangeably, however case studies are not exactly testimonials. Although one piece of content can pull double duty, a simple testimonial can’t provide the value for your organization that a case study can.

In marketing, a testimonial is essentially a statement by a customer providing an endorsement of a product or service. A case study is a more in-depth, valuable piece of content. Spinach content if you will. Case studies explore a user’s journey, not just with your organization, but through their entire problem and solution. Ideally, (more…)

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