Email Marketing – Is this the best way to reach the professional tradesman?

With all the marketing trends and new things over the last several years, email still seems to be the "workhorse" for most people's marketing efforts. Recent research from Gigaom reports that over 75% of smart phone users check their emails on their phones. What I find remarkable, if you look at the chart below, 5 years ago paid search, SEO and digital ads would have been at the top of the list. Oh, how the more things change the more they remain the same.read more >

Why E-Newsletters are a Good Way to Stay Connected to the Professional Tradesmen

So you want to build a relationship with the professional tradesmen. In order to do that, you need to be in front of them on a consistent basis. What I like about e-newsletters is that they are relatively easy to assemble, easy to deliver and it allows your customers to read it on their time line, and hopefully, if they find something of interest, they will pass the newsletter on.read more >

Have You Surveyed Your Customers to See the Best Way to Get Them Info?

Today the list of options on disseminating info is almost endless, and the preferred method of delivery to each individual could vary by age, type of job they have or several other options. The point being is when was the last time you asked your customers how they would like to receive information? And better if you have asked, did you respect their wishes? read more >