Email Marketing – Is this the best way to reach the professional tradesman?
With all the marketing trends and new things over the last several years, email still seems to be the "workhorse" for most people's marketing efforts. Recent research from Gigaom reports that over 75% of smart phone users check their emails on their phones. What I find remarkable, if you look at the chart below, 5 years ago paid search, SEO and digital ads would have been at the top of the list. Oh, how the more things change the more they remain the same.read more >