Not Real, But Reality

By Chris Ilcin, Account Superintendent, Sonnhalter

By now, if you have a presence on social media, and are involved in sales or marketing, you’ve seen this:

Well, bad news.

  • “Fourth” isn’t spelled that way
  • The National Sales Executive Association doesn’t exist
  • There’s no study to be found that supports any of these statistics

There’s a great blog here that goes in to more detail. But I’d rather focus on something else:

Why do we want this to be real?

(more…)

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