Should Marketing and IT Departments Work Together?

Whe was the last time you and your IT department willingly collaborated on a project? The truth is probably never unless you were forced to. The reality is in today's environment, the customer is taking control of the engagement and marketing's challenge is how to get to the customer faster and more efficiently (customer-centric). Customers are turning away from companies who can't provide the experience, channel of engagement and immediate service they need. read more >

Increase Your Sales Revenue by 20% Using Your Existing Inquiries

According to CMO Council/BPM Forum survey in Marketing Today, corporate officers polled in an online survey believe revenues at their companies could increase by more than 20 percent by improving their prospect cultivation and management techniques. Marketing and C-Level Executives are dissatisfied with the way they generate new business, yet more than half lack formal process to correct the problem.read more >