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carolyn Hellar Baird

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New IBM Study Addresses Major Challenges Facing CMOs

  • November 1, 2011
  • | Marketing Trends, Social Marketing, Traditional Marketing
  • |    0
A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. But they are struggling to respond. read more >
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