Buying Groups Archives

Buying Groups: What Is Their Role Moving Forward?

August 7, 2012
| Marketing Trends, Uncategorized
| 0

Several years ago you couldn't go to a manufacturing/distributor function where Buying Groups weren't a big topic of discussion. Today it seems they are not brought up very much. Do you think it's because everyone who wanted to has joined one? Or have they run their course?read more >

Make More Impact on the Professional Tradesmen by Using Cross Promotions

September 30, 2009
| Marketing Tips, Social Marketing, Traditional Marketing
| 0

With the economy being what it is and growth for '10 in the construction, industrial and MRO markets will be minimal at best, what could/should manufacturers do to work together? Here's an idea. If you're two non-competing companies that serve that same market, why not do a cross promotion for both Product A and B?read more >

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