How to Build a Manufacturer Representative Business Plan That Really Works

by Doug Walker, guest blogger Having a business plan is important for the success of any business. A business plan will help you to evaluate your goals and determine how you will set about achieving them. It will help you recognize where things are not going according to plan and help you take corrective action. A good business plan can also help you to attract much-needed funding.  Setting up in business as a manufacturer representative is no exception, and a well-constructed business plan can mean the difference between failure and success. Here we take a look at how you can create a business plan that really works for a manufacturer representative. Nature of Your Business — One of the first things you should do is define what the nature of your business is. This is partly for the benefit of any potential investors who might be considering making an investment in your company. Before they are willing to part with any money, they will first need to know what your company is all about and how it will make a profit. Defining the nature of your business is also beneficial to you when it comes to running your company. It can be all too easy otherwise for somebody to get side-tracked and lose focus on their objectives. Capital Requirements — How much money do you need to get started? How much will it cost to register your company? What do you need to pay to get business premises of your own? What about utilities, IT, desks, and other furniture and equipment? All of these things will need to be taken into consideration to make sure you have what you need; otherwise, you will struggle to function. It is also a good idea to try and account for unexpected expenses. If…read more >

How Public Relations Can Benefit Your Business

by Kylie Stanley, Public Relations Technician Are you looking for new customers or want to increase business? Well-developed public relations can be an effective tool to boost your business and help reach your desired audience. You will be able to establish an emotional connection to your audience through your brand's marketing. There are many ways that public relations can benefit you, but today we will be focusing on four methods. Michelle Garrett analyzed these four methods in a post she wrote for Thomas, “Why Public Relations Matters to Manufacturers.” Educates – Public relations helps to teach your audience about who you are and why your company should matter to them. It also provides the information to your market about your products and services. Image and Reputation – Public relations can aid in building trust and to establish your brand in the industry. By creating a strong reputation, it can lead to credibility and provide you with lifelong customers. If your customers know what your brand stands for, they will be more likely to engage with your business. Awareness and Visibility – Potential customers will know that your brand exists, and campaigns can spread awareness of the work that your company is doing. With awareness efforts, you can change public opinions and promote your brand's value. Interest – From awareness we can create interest for your brand and products. Interest helps to pull customers in and make them want to learn more about your brand or be involved. No matter how big or small a story is, it can help to elevate your brand and increase business. Let’s take some notes by looking at some examples of past public relations stories that have created visibility. Associated General Contractors Associated General Contractors of California partnered up with BuildOUT California, the world’s first…read more >