How Public Relations Can Benefit Your Business

by Kylie Stanley, Public Relations Technician Are you looking for new customers or want to increase business? Well-developed public relations can be an effective tool to boost your business and help reach your desired audience. You will be able to establish an emotional connection to your audience through your brand's marketing. There are many ways that public relations can benefit you, but today we will be focusing on four methods. Michelle Garrett analyzed these four methods in a post she wrote for Thomas, “Why Public Relations Matters to Manufacturers.” Educates – Public relations helps to teach your audience about who you are and why your company should matter to them. It also provides the information to your market about your products and services. Image and Reputation – Public relations can aid in building trust and to establish your brand in the industry. By creating a strong reputation, it can lead to credibility and provide you with lifelong customers. If your customers know what your brand stands for, they will be more likely to engage with your business. Awareness and Visibility – Potential customers will know that your brand exists, and campaigns can spread awareness of the work that your company is doing. With awareness efforts, you can change public opinions and promote your brand's value. Interest – From awareness we can create interest for your brand and products. Interest helps to pull customers in and make them want to learn more about your brand or be involved. No matter how big or small a story is, it can help to elevate your brand and increase business. Let’s take some notes by looking at some examples of past public relations stories that have created visibility. Associated General Contractors Associated General Contractors of California partnered up with BuildOUT California, the world’s first…read more >