Creativity is the Key

By Chris Ilcin, Account Superintendent, Sonnhalter It took creativity to start your business, and it takes creativity to keep it running every day. So why not apply that same creativity to the greatest challenge facing the manufacturing industry: the lack of skilled tradesmen and tradeswomen? The time to act is now. Waiting for someone else to plug the hole simply won’t work. Schools’ budgets are squeezed too tight. Government agencies are interested in quick fixes, not long-term solutions. You need to find the next generation of workers. You have two huge advantages: as a manufacturer you’re used to seeing a problem from all angles and creating a solution. And your jobs are actually cool. They allow people looking for a challenge to use their minds and hands together to build something. So how do you reach future workers? Show off what you do! Take this example from Birmingham Georgia. A normal company would just see this as another contract. Another job. But BL Harbert saw an opportunity. The Barber Vintage Motorsport Museum is one of the most innovative museums in the world. Why not use it as a draw to show how their skills and abilities help make it that way? Partnering with Go Build Alabama, they arranged for 120 students to get an exclusive behind-the-scenes tour of its museum expansion. Now, we can’t all be working on projects at cool museums, but believe me, much of what you do looks really cool to an outsider, especially when placed into the larger context of what it’s helping to create. I wish I could have seen a CNC machine in action when I was 16 or even a welder or PEX pipe. When you see what a little creativity can do to make the world a better place, or just to improve on…read more >

5 Tips for Ordering Promotional Items

By Robin Heike, Production Foreman at Sonnhalter Promotional items can serve a variety of purposes such as adding the “rattle factor” to a direct mail marketing campaign or being a keepsake to commemorate an award. From sourcing small items such as logoed sunglasses, to larger items like commemorative beer steins, here are a few tips to keep in mind next time you need to order a promotional item: Get quotes from 3-4 sources. Not only does this help you find the best price, but it gives you extra options if the first supplier or product falls through. Get a sample, even if you have to pay for it, prior to ordering. This will ensure you found the right source for the right item. No one wants to trash an order of 100, 1,000 or 10,000 promo items that arrive and are not what you expected. Get custom packaging if you’re shipping out a promotional mailing with breakables. No one wants to receive a broken item. Build in time for damaged or lost shipments. If possible, order extras. This is very important if you’re ordering from an overseas location. Probably the most important tip: Give yourself as much extra time as possible to account for any delays.read more >