What Do You Want From Your B-to-B Lead Generation?

We all have an end game hopefully on both generating and converting leads. What are the critical factors that you're looking for? read more >

B-to-B Marketers: Tap Social to Increase Search

According to the data from B2B magazine and Business.com, marketer's No. 2 goal for social media after brand building was increasing traffic to websites. If you generate more traffic, a logical conclusion is that you'll generate more leads.read more >

Small Businesses Have Social Media Marketing Advantage

I've always said that I believe small businesses have the advantage in social media. Two of the most important reasons are that small business owners are passionate about what they do and can react quicker than larger corporations when responding to something online. That's the beauty of social media--its success is based on building relationships.read more >

B-to-B Marketers Outpace B-to-C Among Leading Social Media Initiatives

Kudos to the B-to-B marketers who have embraced social media. I recently read an article in eMarketer.com that I thought I'd share some highlights. Even though we are outnumbered and less experienced than our counterparts in B-to-C, we appear to be more active according to research from a 2009 benchmarking study from business.com. read more >

Businesses are Moving From Adoption to Utilization of Social Media

I think it's safe to say that social media is here to stay. For those of us who have accepted that fact, we are moving on from adoption to trying to understand how businesses can take advantage of social in a work context today. A recent 2009 Business Social Media Benchmarking study (download a copy) was compiled from approx. 2900 responses and is an excellent overview of how businesses are trying to utilize this media. The report covers both how businesses are using social media to find relevant information and how they judge its success.read more >