building customer relations Archives

What’s a Customer’s Lifetime Value To You?

October 28, 2014
| Marketing Tips, Traditional Marketing
| 0

For all of us in sales, it's all about now. Making this month's/quarter's numbers. While there's nothing wrong with this, we all need to step back and look at the total value of a customer. We need to realize, that even though we got this sale, it doesn't guarantee the next one.read more >

Are You Talking to Professional Tradesmen?

April 3, 2012
| Marketing Tips, Traditional Marketing
| 0

I'm sure you'll answer yes but are you talking with them or at them? We all assume that e-mail or phone calls are the best way to communicate with your customers. I'm surprised when I ask our clients that question it's based on their assumptions on how their customers wanted to be contacted.read more >

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