Big Data, Mobile and Social Media Dominate the Conversations at the 2014 BMA Global Conference

By Matt Sonnhalter, Vision Architect I recently attended the Business Marketing Association (BMA) global conference which was held in Chicago May 28-30, 2014. The largest B2B marketing conference in the world, BMA14 was attended by a record 950 B2B marketers from 450 firms, 33 states and 12 nations. The 2014 BMA conference also deployed two digital platforms—Livecube and ISEBOX—to enable speakers to take polls and attendees to ask questions, follow tweets, share photos and access conference content. If you are in charge of planning live events/conferences, I would suggest checking out these two resources. The 3-day conference was jam packed with content – featuring 79 speakers and presenters leading 41 sessions—three pre-conference programs, nine panels, 12 keynotes and 17 firestarters. These sessions covered a wide array of topics and trends of critical interest and importance to B2B marketers today. Someone at the conference referenced the amount of information presented was like drinking from a fire hydrant! Here are a few themes I saw throughout the entire conference: Big Data It’s becoming more and more difficult for marketers in today’s environment and I thought one illustration that did a great job of representing our challenge was the Marketing Technology Landscape graphic by ChiefMartec.com. We are surrounded by data, but starved for insights; that is, data does not automatically equal insight. Today’s marketers need to solve both analytical and creative issues as we continue to trend toward extreme personalization…segments of one. Mobile Since mobile devices are the predominant way people globally access the web and information, mobile is a critical factor when planning future marketing efforts. Here are a few stats from the conference that help reinforce the importance of mobile: Mobile data usage doubled in 2013 In the US, 1 of every 5 minutes spent on mobile are on either Facebook…read more >

Sonnhalter Makes Top Agency List 5th Year in a Row

Sonnhalter Makes BtoB Magazine’s “Top Agencies” List  for the Fifth Year in a Row BEREA, Ohio – March 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has been listed by BtoB magazine as one of the top business-to-business agencies in the U.S. for the fifth year in a row. Sonnhalter is featured in the small agency category in the March 4, 2013 issue of BtoB magazine. Annually, BtoB magazine editors pick the top large, medium, small and interactive agencies that exhibited positive revenue growth, new client wins, innovative work and expanded service capabilities, to compose its top agencies list. “Many of the top b-to-b agencies registered double-digit growth last year through new clients and organic growth,” executive editor, Kate Maddox wrote in the March 4 edition of BtoB magazine. “We are pleased to be on the BtoB magazine ‘Top Agencies’ list for another year, making it five in a row,” said Matt Sonnhalter, vision architect at Sonnhalter. “In 2012 we continued working with our great client base and began working with new b-to-b clients in our core B2T niche. The B2T, business-to-tradesmen, a term coined by Sonnhalter, reputation that we’ve built has opened many doors to do award-winning work with companies that market to professional tradesmen.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed…read more >

Sonnhalter Makes BtoB Magazine’s “Top Agencies” List for the Third Year

BEREA, OHIO – March 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has been selected by BtoB magazine as one of the top B2B agencies in the U.S. for the third year in a row. Sonnhalter is the only Cleveland area agency to be listed. Sonnhalter is featured in the small agency category in the March 14, 2011 issue of BtoB magazine. Annually, BtoB magazine editors pick the top large, medium, small and interactive agencies that have orchestrated the most challenging, inventive and effective campaigns, to compose its top agencies list. “We are pleased to have made the BtoB magazine ‘Top Agencies’ list for a third year in a row,” said Matt Sonnhalter, vision architect at Sonnhalter. “We have started 2011 off with the addition of several new B2B clients, which reaffirms Sonnhalter’s continued focus on its core niche–the B2T (business-to-tradesmen, a term coined by Sonnhalter) realm.” Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.read more >