brand positioning Archives

4 Tips on How to Get Your Company the “Right” Kind of Customers

May 14, 2014
| Marketing Tips, Traditional Marketing
| 0

We're in the competitive niche of marketing and have taken the position of not being all things to all people. We have defined our niche as helping manufacturers who want to reach the professional tradesman and promote it appropriately.read more >

B-to-B Marketers: What Are You Doing to Retain Customers?

October 16, 2012
| Marketing Tips, Traditional Marketing
| 0

Depending on what industry you're in the rule of thumb is that it takes anywhere from 5-9 times more effort to get a new customer than keep an existing one. So why don't we spend more time nurturing the ones we have? read more >

Tradesmen Are People Too: Put Some Emotion In Your B-to-B Branding

April 9, 2009
| Marketing Tips, Traditional Marketing
| 0

Tradesmen are people too, and when talking to them, using emotion as one of your branding tactics, is important.read more >

brand positioning

4 Tips on How to Get Your Company the “Right” Kind of Customers

B-to-B Marketers: What Are You Doing to Retain Customers?

Tradesmen Are People Too: Put Some Emotion In Your B-to-B Branding

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