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brand identity

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  • Tag: brand identity

Your Brand Is More Than Your Logo

  • May 23, 2019
  • | Tradesmen Insights
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they "dig and find lots of data and then turn it into actionable insights." Here are their insights on the logo's role in the brand platform.  Recently we received an email from a friend who asked for feedback on his new “brand.” He sent us his logo. We wanted to scream, your brand is more than your logo! Having a unique and memorable logo that can last the test of time is important. What’s more important is what stands behind it. Otherwise, it’s just another pretty design. Part of your brand is what you say about your company. But predominantly, your brand is every experience your target audience has with your company. But where does the logo fit into that? The logo is part of your visual identity which also includes colors, fonts, image style, etc. It’s the face of your brand, it’s what people see. But as anyone running a successful business knows, there is more to it than what people see. It’s all the reasons why a customer buys something in the first place and then keeps coming back for more. 14639read more >

Two Trends in Logo Design

  • February 7, 2017
  • | Marketing Trends, Tradesmen Insights
By Scott Bessell, Idea Builder, Sonnhalter There have been a couple of subtle changes (again) in the world of company/corporate identifiers—their logos. Picture-Only One of the attempts at winning us over is the elimination of the company name from the logo itself. So, companies like Nike—the swoosh, McDonalds—the golden arches, Starbucks—that mermaid, Shell petroleum—a shell and a growing number of others are simplifying their logos. Those corporations have of course earned through time and billions of advertising this recognition. Joe’s Plumbing, with that flushing toilet logo will probably never obtain that same synchronicity (that immediate connection between you and the icon) the others have earned. 11956read more >
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