Have you considered your brand experience?

By Rachel Kerstetter, PR Architect, Sonnhalter Last year, I wrote a blog about Generation Z being the true digital native generation and urged organizations to look ahead. Perhaps you heeded that urging and have been looking forward, perhaps you're still trying to figure out the whole Millennial thing. By this point in time, the oldest Millennials are approaching 40. We've been working for/with you, buying from you or avoiding you for years now. Most of the business world seems to have made the jump into adapting to Millennial behaviors... even if some were pushed. It's time to move on. There's a whole generation approaching adulthood - Generation Z. Generation Z is the next group that needs to be reached, specifically for attracting them to the trades. They will be your next audience, so it's a good idea to start considering them in your communication efforts. You might be more prepared to handle GenZ than you think you are... 12938read more >