How Do You Measure Social Media?

Before you answer that question, you first have to have something to measure it against. Set expectations and goals, then make a plan execute it and then monitor it. Why are you even playing with social if you're not looking to reach new prospects. You first need to identify your audience, make them aware of who you are and then engage them. Use metrics to keep you on track, but don't get obsessed with them. read more >