New Product Launches: Don’t Overlook Your Distributor Partners

Many manufacturers are so focused on the features and benefits of their new product that they sometimes forget about educating and motivating their distributors to insure a successful launch. Distribution is a key link in the launch, and if your distribution isn't on board or even understands what or where this product fits into your overall strategy, it's going to be hard for them to sell.read more >

Use Online Training to Educate Tradesmen – Part 2

Whether you are using the carrot or the stick to drive training participation, providing contractors resources for their folks to take advantage of can be a very real benefit to the tradesman in the field. From a contractors perspective, having a manufacturer that’s committed to training is an obvious win. These guys are in the field and it’s a real challenge to corral folks into the office for formalized training. At the same time, the guys in the field need training to stay safe on the job, learn about new products, maintain their licensure or certification.read more >

Use Online Training to Educate Tradesmen – Part 1

Training - both product and safety, are important to professional tradesmen. That's why several years ago we formed a strategic alliance with BlueVolt to help educate and inform our client's customers (the professional tradesman). BlueVolt creates online marketing and learning platforms that are focused on the professional tradesmen. They have delivered over 535,000 courses to 50,000-plus registered users. We have the privilege of having Lisa Bordeaux, director of sales and partner development, here to share with you a two-part series on the benefits of online training. Enjoy her insights!read more >