5 ways to engage professional tradesmen using content marketing

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Content marketing should be a vital part of your strategy to reach and engage contractors and professional tradesmen and move them through the sales funnel. Manufacturers are always focused on leads and will use things like traditional e-books and white papers. Not all activity will result in conversions. We should consider building brand awareness. Here are five tactics to consider: Blog posts.You may already be doing a blog and if you’re not you should consider it. It helps set you up as an industry expert and helps move prospects through the know like and trust phase of the journey. Include a strong call to action that will hopefully engage the reader to go somewhere or do something.  12883read more >

Considering Starting a Blog?

By Rachel Kerstetter, PR Engineer John and I presented a webinar awhile back, at the request of a client, about blogs. When it comes to blogs, the most frequent question we get is: Should we start a blog? It's important to analyze the goals of your organization's overall marketing plan to see if a blog fits into it. A company blog, like any other communication initiative, is a commitment. Blogs overall take time and energy to run, but they can provide a great payoff if they're done well. Here are 5 key questions to ask when thinking about starting a blog: Who is my audience? Who else is competing for my audience's attention? What will be the blog's focus? What are the goals for the blog? How will these goals be measured? If you have those answers established and decide that a blog should be a part of your marketing plan, check out the presentation from our webinar below, or watch it on YouTube to get more information on the ins and outs of getting a blog going. And of course, our team is happy to help you get a blog off the ground as well! Webinar: Should a blog be a part of your marketing plan? Slidesread more >

Social Media Success Story

I wanted to share a success story with you of a traditional trade association, the PMPA (Precision Machined Products Association) and their results from starting a social program a little over a year ago (disclosure: they are a client of ours).These types of associations aren't very sexy and they have plenty of competition out there for members to help them run their business better. read more >

5 Tips to Make Your B-to-B Blog Successful

If you want to be a serious blogger, there are some things you need to follow to be successful. It's not as easy as it might appear, and here are some tips I've learned over the last year in doing my blog. Be Committed - Committed to write 2 or 3 posts a week no matter what. You need to read and research and plan you editorial. You need to be persistent in that you won't become an overnight success. It takes time to build an audience, and once you do, it takes more time to develop a relationship. Be Focused - Choose a topic or niche and stick to it. Be consistent in your voice and approach. Also be consistent in the number of times a week you post. Be Concise - You've got between 2-5 seconds to get their attention, and once you have it, make sure you deliver content that's on the mark. Be Analytical - You need you watch which posts are drawing attention. This will help when developing topics for future posts. Where are your readers coming from - other sites, search engines? What search terms are the engines picking up? Never Stop Learning - Stay ahead of the curve in your area of expertise. This is especially true in social  media where things seem to change daily. Just think, a few months ago, mobile marketing certainly wouldn't have been on the top of my radar screen, but today it's a hot topic. Those are my suggestions. I'd like to hear from you and have you add to the list. If you like this post, please pass it on. Here are some other posts you might find interesting: 5 Quick tips to promote your posts Posts should be like missles:powerful and to the pointread more >

Social Media Survey to Editors of Top Trade Publications is Very Enlightening

Many manufacturers are still skeptical about social media in a B-to-B arena. Since we deal with the professional trades, we know most of the editors very well and recently asked many of them to participate in a survey on social media. The majority of them are responsible for end user books that serve the likes of plumbers, electricians, HVACR contractors and mechanical contractors.read more >

Reaching Professional Tradesmen: How Important is Your Post Title?

I know some of us write to specific audiences. Some posts may be more general in nature, but the majority will be focused at your target and should have a title that will not only stop them, but will make them want to click for more info. That's why the title is so Important. You could be giving away chances for a million dollars inside your post, but no one would know if they didn't open it. read more >

Blogs: How to Take Advantage of Them to Reach Professional Tradesman

There are over 100 million blogs - how do you identify and communicate with the right ones to get in front of the professional tradesman? The first question to answer is, are your products or services applicable to your end users using social media? If the answer is "yes," then your goal should be to identify the right communities, monitor them and jump in and get involved!read more >

Four Ways to Write a Better B-to-B Blog

For any of us who write a blog, you know it's a major time commitment especially if you're going to do it right. Some of you may only have 30 minutes or so each day and you really want to put out a good post. My main advice is to be consistent and keep the quality of your post high. Here are 4 guidelines I like to use to make sure I keep myself on track:read more >

5 Quick Tips to Promote Your Post

Just because you write the most provocative post, it doesn't mean the world at large will know it's out there. Yet by using the right key words and phrases, you'll get organic action from the search engines, but if you spend a little time being proactive, you'll see better results. Here are 5 quick tips to help promote your posts:read more >

How to Keep Tradesmen Coming Back to Your Blog

Tradesmen have specific issues relating to their business and are looking for ways to improve and stay on top of their game. As a blogger who is targeting this market one my objectives is for them to return often to my blog as a source of information they can use.read more >

Six Industrial Blogging Tips to Reach Professional Tradesmen

The purpose of a blog is to have an ongoing conversation with your customer or potential customer. In the case of professional tradesman, whether they be electrician, plumbers or iron workers, they only have so much time and when they're looking for info it has to be relevant to them. By focusing in on a niche you set yourself up as an expert. Here are six quick tips on how you can make a niche blog work in your favor.read more >