Managing Price Overrides: 4-Step Process

While common, overrides can be dangerous. They train your sales team and customers that price is negotiable and interferes with one of your primary goals: sticking to your pricing strategy. If that doesn’t worry you, consider this: companies that grant high numbers of ad hoc price exceptions are more likely to experience price erosion across all customers.read more >

Top Posts of 2015

We've closed the books on 2015 and 2016 is already off to a great start. If you haven't already, now is a great time to evaluate what worked well and what didn't work for you in 2015 to calibrate your 2016 efforts.read more >

What is a creative brief?

Do you use a creative brief to guide your marketing plan? In the most recent Marketing Minute video from Sonnhalter, Matt explains what this useful marketing tool is and the 11 elements that Sonnhalter's creative briefs include. To view other videos from Sonnhalter, visit our YouTube channel here.read more >